Info
Liberty Life Essentials are premium supplements for men; it combines the best supplements and ingredients on the market to support the body in the exact areas when and where you need it. The identity represents this in an abstract shape by mixing shapes and colours. The shapes and colours are combined with a human feel serif typeface for display text. The monospace version of the typeface gives the brand a scientific and precise identity. The synergy between the colours, packaging, photography and serif text gives this brand a premium look & feel.
Services
Brand Strategy
Brand Voice
Visual Identity
Photography
Packaging
Digital Shop
Client
Liberty Health Care Products B.V.
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Credits
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Credits
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Brand Strategy & Voice: Jaap Smit & Sjoerd Zonderland
Creative Direction: Jaap Smit & Jan van der Kleijn
Design: Jaap Smit & Jan van der Kleijn
Photography: Stick to the Brand
Web Development: Sjoerd Zonderland
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