Info
We challenge the status quo. Grill'd is different from your average grill restaurant; Grill'd is a new style barbecue where the menu consists of 50% meat and 50% vegetable dishes. The brand and the visual language show that Grill'd is not your ordinary men-focused barbecue restaurant. The logo and all other communication constantly show that there is more to it. It confuses you a bit. Are the green flames in the logo grass or is it fire? In communication we play with this dichotomy of colours and text for all ingredients. The playful setting with shapes and colours give Grill'd that inclusive identity.
Services
Brand Strategy
Brand Voice
Visual Identity
Client
Albron B.V.
Credits
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Credits
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Brand Strategy & Voice: Sjoerd Zonderland
Creative Direction: Jaap Smit & Jan van der Kleijn
Design: Jaap Smit & Jan van der Kleijn


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orangebeard
orangebeard
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orangebeard